Haylo didn’t begin as a business idea. There was no whiteboard, no market plan, no moment where someone said, “Let’s build a brand.” It started in the quiet, exhausted hours that only moms know. The hours when the house is still, but your mind is racing because your baby is hurting and you can’t figure out how to stop it.

If you’ve ever held your little one against your chest while they claw at their own skin, hot and red and angry, you know that sinking feeling in your gut. That helplessness. That whisper you don’t say out loud, but it echoes in your spine all the same. What am I missing?

We did everything the doctors told us to do. The steroid creams that smelled like chemicals. The “natural” lotions that turned out to be anything but. The expensive miracle jars lined up on the bathroom counter, each one promising relief and delivering nothing but disappointment.

Night after night we sat in the dim glow of the nursery lamp, rubbing their tiny backs, whispering to ourselves that something had to be better than this. It felt like staring into the dark hoping an answer would walk out of it.

So we went looking. Not forward into the endless aisles of modern products, but backward, toward the things our grandmothers used before the ingredient labels started reading like science experiments.

That’s where Haylo was born. Not in a lab. In a kitchen.

Four ingredients. Real ingredients. Ingredients you can pronounce and trust.

Grass fed beef tallow. Raw honey. Organic Italian olive oil. Pure beeswax.

Nothing extra. Nothing diluted. Nothing pretending to be natural.

We didn’t want fillers. We didn’t want chemicals. We didn’t want to trade one problem for another. We wanted something clean and strong and gentle enough to use on the most delicate skin we’ve ever cared for.

We started making it in small batches because that’s all we could manage at first. Then we kept making it in small batches because it felt wrong to do it any other way. Every jar was lifted, poured, sealed, and labeled by hand. And every time we made a new batch, we imagined another mom somewhere across the country taking a breath for the first time in weeks because something was finally helping.

This isn’t business for us. It never was. It’s personal. It’s the kind of personal where you’d rather lose money than lose trust. It’s the kind of personal where if it doesn’t help your baby, we don’t want your money. That’s why we offer the 30 day peace of mind guarantee. Because no mother should pay for false hope.

You deserve to know exactly what you’re putting on your child’s skin. You deserve to feel confident, not scared. And your baby deserves comfort, safety, and real relief that comes from nature, not marketing.

Welcome to Haylo. Born out of love. Built out of desperation. Crafted for moms who refuse to give up.

Just like you.